About the Role

Join a fast-growing, AI-driven technology company reimagining online gaming with automation and scale. As the AdOps & MarTech Manager, you’ll own the tracking, attribution, and marketing technology backbone—making sure every campaign is accurately measured and every tool in the stack works together smoothly. This is a hands-on role for someone with iGaming experience (2–3 years) who can translate data into decisions and keep the growth engine humming.

What You’ll Be Driving

Tracking & Attribution

• Own end-to-end ad operations: pixels/tags, event mapping, UTM hygiene, partner postbacks.

• Ensure accurate multi-channel attribution; tighten data consistency across platforms.

• Build and maintain QA processes to validate tracking before and after launches.

MarTech Integration

• Implement and maintain tools across the marketing stack with a hands-on mindset.

• Partner with BI and Engineering to integrate platforms and data flows for reliable reporting.

• Document schemas, workflows, and runbooks to keep the stack stable as we scale.

Data, Reporting & Optimization

• Analyse campaign data to improve attribution models and reporting accuracy.

• Identify gaps, automate recurring tasks, and surface actionable insights to Marketing.

• Continuously evaluate and test new tools that enhance efficiency and measurement.

Cross-Functional Enablement

• Act as the connective tissue between Marketing, BI, and Engineering for measurement topics.

• Provide clear guidance to channel owners on setup requirements and best practices.

• Communicate changes, risks, and outcomes with crisp status updates and dashboards.

What You Bring

• Strong experience in AdOps or MarTech - ideally 2-3 years in the iGaming space (sweepstakes exposure a plus).

• Strong technical grasp of attribution models, tracking systems, and automation concepts.

• Proven experience integrating marketing platforms with BI/data engineering teams.

• Detail-oriented, data-driven problem solver with excellent organisation and follow-through.

• Comfortable owning documentation, QA processes, and continuous tool evaluation.

Why This Role Is Different

• Impact: You’ll build the measurement spine that powers acquisition and lifecycle performance.

• Ownership: End-to-end responsibility for tracking, attribution, and the MarTech stack.

• Access: Tight collaboration with BI, Engineering, and Marketing leadership.

• Velocity: Fast-paced environment where your improvements ship quickly and show up in the numbers.