About the Role

We are scaling a new wave of operators within the iGaming and crypto sweepstakes markets. Performance marketing sits at the heart of that growth.

As a Paid Media Specialist, you will take ownership of paid acquisition strategy across multiple channels and geos. This is not a narrow execution role. You will be given the autonomy to design, test, and scale campaigns that drive measurable acquisition, working directly with senior marketing leadership in a startup-style environment.

What You’ll Be Driving

Channel Strategy & Execution

• Design and execute campaigns across Meta, TikTok, Google Ads, and programmatic networks

• Adapt strategies for crypto vs fiat audiences, navigating restrictions and compliance challenges

• Build geo-specific campaigns, tailoring messaging to different markets

Creative Testing & Optimization

• Rapidly test new ad creatives, hooks, and offers in partnership with designers

• Run data-driven experiments to improve CTR, CAC, and LTV

• Use attribution models and proxy metrics to optimize in low-signal environments

Scaling & Insights

• Manage significant budgets with accountability for ROI

• Surface insights on user behavior, creative performance, and funnel bottlenecks

• Collaborate with affiliate and operator teams to align overall acquisition strategy

What You Bring

• 3 to 5 years in paid media or performance marketing, ideally in iGaming, crypto, or sweepstakes acquisition

• Deep knowledge of paid social and search platforms with hands-on campaign management experience

• Strong background in creative testing, funnel optimization, and attribution problem-solving

• Analytical mindset, confident managing budgets, KPIs, and scaling campaigns

Why This Role Is Different

Instead of being siloed in a corporate media team, you will own multi-channel acquisition for operators in rapid growth mode. Your work directly fuels operator launches and global expansion.