About the Company

My client is a rapidly growing technology company transforming the online gaming landscape through automation, data intelligence, and AI-driven performance marketing. The platform empowers brands to acquire, retain, and engage users with precision at scale, bridging the worlds of gaming, fintech, and intelligent automation.   

As Paid Social Manager, you’ll own performance across Meta, Snapchat, Telegram, TikTok, Reddit and other platforms, building and optimising campaigns that acquire, retain, and monetise users in the iGaming space. This is a hands-on role for an operator who thrives on rapid testing, sharp creative, and tight feedback loops with Design, BI, and Growth.

What You’ll Be Driving

Channel Ownership & Execution

• Plan, launch, and optimise paid social campaigns end-to-end across Meta, Snapchat, Telegram, Reddit, TikTok and other channels.

• Manage bidding, budgets, pacing, and placements daily to hit CAC/CPA/ROAS targets by geo and segment.

• Maintain clean account structures (naming, audiences, exclusions) and enforce pixel/postback integrity.

Creative & Testing Strategy

• Build experimentation roadmaps (hooks, angles, formats, landing flows) tailored to iGaming audiences.

• Partner with Design to brief, produce, and refresh high-performing UGC/static/video creatives on a set cadence.

• Run structured A/B and multivariate tests; scale winners and retire fatigue efficiently.

Performance & Optimisation

• Diagnose funnel friction (thumb-stop, CTR, CVR, AOV/LTV); deploy fast iterations to improve unit economics.

• Optimise audiences (prospecting, retargeting, lookalikes), signals, and events with privacy/iOS constraints in mind.

• Coordinate with BI on MMP/postback accuracy and cohort views for payback and LTV.

Collaboration, Reporting & Compliance

• Align with CRM/Email on lifecycle handoffs and with Landing Page/Offer teams on conversion paths.

• Produce weekly performance reports with actionable insights for senior stakeholders.

• Operate within brand safety and regulated market/sweepstakes guidelines; document approvals.

What You Bring

• Strong experience managing paid social including ideally 2–3 years  in iGaming (USA sweepstakes, crypto and regulated markets experience a must).

• Deep platform knowledge: Meta Ads, Snapchat Ads, Reddit, Telegram, TikTok (targeting, formats, policies).

• Hands-on optimisation skills (bidding, budgeting, creative rotation, audience strategy).

• Strong analytical chops: Excel/Sheets, experimentation frameworks, MMP familiarity (postbacks/attribution).

• Clear communicator with solid brief writing, stakeholder updates, and budget stewardship.

Why This Role Is Different

• Impact: Your work directly moves acquisition volume, payback, and LTV in priority markets.

• Ownership: You control the levers—strategy, execution, and creative testing—end to end.

• Access: Tight collaboration with Design, BI, and senior Growth leadership.

Velocity: Fast cycles, real autonomy, and clear targets—your wins show up in the numbers.